Fresh Impressions on Brandmarks (from a 5-year-old)
Fresh Impressions on Brandmarks (from a 5-year-old) Read More »
graphic design
“I’m Thinking Arby’s…”
…should reconsider their new logo design. Arby’s recently updated their logo for the first time in almost four decades. A logo is a company’s identity and what helps a company distinguish itself from other brands. A logo should be memorable, distinctive, and appropriate to the company’s purpose and target audience. The new logo has several issues:
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Bed Bath & Beyond’s type crime.
One of the very first lessons I was taught in typography class was to refrain from stretching or skewing type. Typeface designers spend hours tweaking various strokes, the x-height, the ascenders and descenders, the angle of the stems and spines, etc. so that the font family is consistent and all aspects of the letterforms relate
Bed Bath & Beyond’s type crime. Read More »