Rebranding a College Project

In 2007, during my packaging design class at the University of Central Oklahoma, I developed a concept for packaging and branding. The idea revolved around a beer product featuring color-coded bottles, designed to promote awareness of impairments and ensure a safer drinking experience. The initial concept involved a progression from green to red bottles, indicating …

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Unleashing Creativity: The Journey Begins with a Sketch

I recently stumbled upon a precious sketchbook filled with early sketches that played a significant role in shaping the projects I feature in my portfolio. As an artist/designer, I cannot emphasize enough the significance of conceptualizing and sketching as crucial early steps in my creative process. 

Carl Sagan on books

“A book is made from a tree. It is an assemblage of flat, flexible parts (still called “leaves”) imprinted with dark pigmented squiggles. One glance at it and you hear the voice of another person, perhaps someone dead for thousands of years. Across the millennia, the author is speaking, clearly and silently, inside your head, …

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