Jason Keisling




Lettering project update

Category : graphic design, typography · No Comments · by Jun 21st, 2013

I’ve now completed two vocabulary words for my handlettering project. The goal is to sketch a word a day for a year and complete one per month on the computer. I’ve now completed 2/12 vector words and 65/365 daily sketches.aglee>

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Process of designing my logo.

Category : graphic design, problem solving, typography · No Comments · by May 22nd, 2013

When designing my logo, I began by listing objectives and stating the message I wanted to communicate in order to brand myself. I wanted to convey problem solving since design is about constantly seeking ways for improvement and seeking problems to address. I began brainstorming different ways to convey problem solving in my logo. I wanted the logo to remain simple and versatile.

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283 sketches later, I came up with the idea of using the puzzle piece in the counterform of my name. I began working with different puzzle shapes and sketching different ways to accomplish this idea.

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I then began working on the computer and testing different typefaces, spacing, and colors. I explored making the puzzle piece more significant and also more subtly. Since one of my goals was to create a logo that was simple and versatile, I decided to make the puzzle piece less emphasized.

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After choosing the color and typeface, I converted the type to paths and began customizing the letters for the final result:

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A simple way to improve Facebook’s mobile user experience.

Category : graphic design, problem solving · No Comments · by May 17th, 2013

2013-05-17 12.54.27

I received this invite to a friend’s birthday brunch today. There are several aspects of Facebook’s mobile app that could use improvement, but here’s an easy one: Adding not only the date, but also the day of the event. June 9th is nearly a month away and I had no idea what day that falls on. Many people plan schedules based on the day. One might work Monday-Friday, or play kickball on Wednesday, or sit at home googling cat pictures on Thursdays. I am usually working during ‘brunch hours’ during the week so I had to close the FB app and open my calendar app to make sure that June 9th is on a weekend.

Below is a better option that makes the process easier for the user without changing the overall design. Sometimes even the most simple changes can make design significantly more effective and it’s this attention to detail that can turn a bad design into a good design, or a good design into a great design.

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2 weeks of handlettered words

Category : graphic design, typography · No Comments · by May 3rd, 2013

Two weeks ago, I decided to begin a project of handlettering a new word each day for a year. The goal is to improve at handlettering and learn new words. Here are the first 14 words. Not all are good, but the overall objective is to gain practice and see improvement over a year.

New personal challenge in the works

Category : graphic design, typography · (3) Comments · by Apr 20th, 2013

I’ve began a new project and personal goal, which consists of hand-lettering a vocabulary word every day for a year. The goal is to improve my lettering skills while simultaneously learning 365 new words.

I was inspired by a project called The Daily Artifact, which was a personal challenge by Corey Fuller, a friend and former teacher of mine, to create a drawing, design, photograph, doodle, etc., every day for a year.

My plan is to sketch a word daily and then at the end of each month, choose one of the sketches to create finished type on the computer.

Here are the sketches from the first three days:

ingratiate_4-20-13

splinetic_4-19-13

censure_4-21-13

Fresh Impressions on Brandmarks (from a 5-year-old)

Category : advertising, graphic design · No Comments · by Apr 9th, 2013

Some Poor Ad Placement

Category : advertising · No Comments · by Apr 5th, 2013

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My New Year’s Resolutions!

Category : Uncategorized · No Comments · by Jan 1st, 2013

I never used to make resolutions for the same reasons that many don’t—I considered it imprudent to derive goals that would merely last a couple months before being abandoned. But when I was in college I realized that this idea was simply capitulating to failure without even attempting to accomplish goals. So while I still think goals should be set inveterately, NYE is a convenient time to assess previous goals and set new ones. This is my list of personal goals (I’m excluding career goals), which pretty much remains the same each year:

• Travel to at least five new places
• Read at least 24 new books (1 every two weeks)
• Learn at least 24 new guitar scales (1 every two weeks)
• Learn at least 12 new time signatures (1 every month)
• Memorize 365 new words (1 per day)
• Continue diet & exercise routine from 2012

Practical Typography

Category : graphic design, typography · No Comments · by Nov 13th, 2012

From Chapter 6.2 of Elements of Typographic Style by Robert Bringhurst

Choose typefaces that suit the task as well as the subject

You are designing, let us say, a book about bicycle racing. You have found in the specimen books a typeface called Bicycle, which has spokes in the O, an A in the shape of a racing seat, a T that resembles a set of racing handlebars, and tiny cleated shoes perched on the long, one-sided serifs of ascenders and descenders, like pumping feet on the pedals. Surely this is the perfect face for your book?

Actually, typefaces and racing bikes are very much alike. Both are ideas as well as machines, and neither should be burdened with excess drag or baggage. Pictures of pumping feet will not make the type go faster, any more than smoke trails, pictures of rocket ships or imitation lightning bolts tied to the frame will improve the speed of the bike.

The best type for a book about bicycle racing will be, first of all, an inherently good type. Second, it will be a good type for books, which means a good type for comfortable long-distance reading. Third, it will be a type sympathetic to the theme. It will probably be lean, strong and swift; perhaps it will also be Italian. But it is unlikely to be carrying excess ornament or freight, and unlikely to be indulging in a masquerade.

Typography

Category : quotes, typography · No Comments · by Nov 11th, 2012

“Typography is to literature as musical performance is to composition: An essential act of interpretation, full of endless opportunities for insight or obtuseness.”―Robert Bringhurst, The Elements of Typographic Style