Jason Keisling





Process of designing my logo.

Category : graphic design, problem solving, typography · by May 22nd, 2013

When designing my logo, I began by listing objectives and stating the message I wanted to communicate in order to brand myself. I wanted to convey problem solving since design is about constantly seeking ways for improvement and seeking problems to address. I began brainstorming different ways to convey problem solving in my logo. I wanted the logo to remain simple and versatile.

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283 sketches later, I came up with the idea of using the puzzle piece in the counterform of my name. I began working with different puzzle shapes and sketching different ways to accomplish this idea.

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I then began working on the computer and testing different typefaces, spacing, and colors. I explored making the puzzle piece more significant and also more subtly. Since one of my goals was to create a logo that was simple and versatile, I decided to make the puzzle piece less emphasized.

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After choosing the color and typeface, I converted the type to paths and began customizing the letters for the final result:

logo_2013

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