Maryland Day

Client: University of Maryland
Art Director: Hailey Hwa Shin
Designers: Jason Keisling & Matt Laumann

Maryland Day is a significant community outreach event hosted by the University of Maryland, which attracts a staggering 85,000 visitors. As part of my role, I was privileged to contribute to the development and management of the event’s branding across multiple platforms. My responsibilities included designing promotional materials such as mailers, social media graphics, and advertisements, as well as merchandise like t-shirts and tote bags, and even event experience items such as signage and programs. I took great care to ensure that the visual identity of the event was consistent, compelling, and accurately conveyed the essence of the occasion. My goal was to create an unforgettable visual experience that would capture the unique and vibrant spirit of Maryland Day.

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