Client: GSX
Art Director: Jason Keisling
Designer: Jason Keisling
Copywriter: Anastacia Grenda
Global Security Exchange (GSX) provides a platform for the global security community to connect and engage with live discussions on the most pressing industry issues, CPE-eligible education sessions, a robust marketplace, and peer-to-peer networking. Unlike other security-industry events, GSX is produced by ASIS International, the world’s largest association for security management professionals. By the industry and for the industry, GSX is where a global audience of leading professionals and partners showcase their knowledge, products, and services through an easy-to-use, safe, and secure platform and an in-person trade show component. Full concept design, web design, social media graphics
Objective(s):
To develop a bold, cohesive creative concept for Global Security Exchange (GSX) that drives engagement and reflects a sense of community.
Target Audience(s):
- Executive & Senior-Level Decision Makers (about 45–65 in age)
- Mid-Level Security Management (about 35-50 in age)
- Early-Career & Aspiring Professionals (about 25-35 in age)
Concept
A circle symbolizes the ideal security management strategy: all-encompassing, protective, with no gaps for vulnerabilities. The circle-themed messaging here taps into the idea of being both well-rounded, with the comprehensive mindset and skill set modern security requires, and well-connected with the inner circle of global professionals at GSX. Highly adaptable in copy and design, this concept can be crafted to address the central pillars of convergence, credibility, and community. For security professionals in any role, this is where their sphere of influence expands, and their careers come full circle.