Client: American Institute of Physics
Art Director: Freddie Pagani
Designer: Jason Keisling
Various layouts, illustrations, covers, and figures for Physics Today
Physics Today April 2024
The Challenge
This feature covered a workshop on teaching methods, but the available images were low-quality and lacked diverse representation.
The Solution
An illustration provides a fun, engaging visual that represents learning and interaction while supporting diverse representation in the magazine. I created a mood board and color palette, selecting Futura for its geometric qualities to complement the illustration style.
Final Design
Visual Consistency
To ensure consistency across feature stories spanning multiple spreads, I applied a cohesive color scheme and repeated visual elements throughout. For example, I incorporated illustrations of people and books across the layout, positioning figures on images and charts for a unified look.
More Issues
Asian Pacific American Heritage Month Digital Graphics
The Challenge
Develop graphics for social media, Zoom backgrounds, and other promotional materials to celebrate AIP’s Asian Pacific American Heritage Month.
Research
After brainstorming, I decided to represent each country through its native flowers. I researched popular blooms across numerous Asian countries and created a collage of these flowers as a reference for my illustrations.
After brainstorming ideas and creating a mood board, I began sketching my layout and creating comps.
Final Design:
AIP Foundation Brochure
The Challenge
The client shared a design they found impactful and sought a similar level of engagement for their own project. The challenge lay in balancing the brand guidelines with the client’s vision to create a design that was both on-brand and captivating.
Client feedback:
“Wonderful! This is definitely in line with what I was thinking.”
Final Design:
