M Book
Client: University of Maryland
Art Director: Hailey Hwa Shin
Designer: Jason Keisling
M Book
The M Book is a cherished tradition among first-year students that offers a wealth of information about university history, notable Terps, beloved traditions, and even the lyrics to the school’s fight song. As a designer, I contributed to the production of the M Book by creating engaging illustrations of famous Terps, detailed campus maps, and other visually appealing assets. I collaborated with other designers to develop a set of custom pins that complemented the book and enhanced its appeal. Through my work on the M Book, I collaborated with my team to ensure that this beloved tradition continued to be a valuable and memorable resource for generations of Terps to come.
UMD Bus Shelters
Client: University of Maryland
Designer: Jason Keisling
As a designer for the University of Maryland, I worked on the Fearless Ideas campaign and I was responsible for creating bus graphics and bus shelter branding that effectively communicated the campaign’s message to the public. By incorporating key branding elements and messaging, I ensured that the graphics accurately reflected the campaign’s goals and values. In addition, I carefully considered the placement and sizing of the graphics to optimize their impact on both buses and bus shelters. Through my work on this project, I helped to elevate the Fearless Ideas campaign and increase its visibility throughout the University of Maryland community.
