In order to elevate eMerge Americas’ digital presence I redesigned the homepage to include four vertical-focused landing pages that align with the refreshed brand identity and strategic growth areas: AI, Finance, Health, and National Security. These pages serve as targeted content hubs that clearly communicate value, enhance user experience, and drive conversions among key audiences including prospective sponsors, exhibitors, and attendees. The vertical landing pages will also serve as a lead generation source for the key audiences.