Client: BLACKHAT Europe
Art Director: Jason Keisling
Designer: Jason Keisling
Copywriter: Anastacia Grenda

Black Hat (an Informa Festivals event) stands out for bringing credible, hands-on cybersecurity research and training together in one place, with a level of depth and professionalism not found at competing events. It sits between the underground hacker scene and the corporate security world… technical enough for experts, but polished and credible enough for enterprises.  

Objective:Last chance conversion driver: In the final weeks of the campaign, motivate audiences to register for Black Hat Europe 2025. 

 

Target Audiences:  

  1. Security Practitioners 
    IT specialists, analysts, risk managers, engineers, ethical hackers — seeking technical depth, community, and skills advancement. 
  2. Security Executives, Business Developers, and Venture Capitalists 
    CISOs, VPs, consultants, founders — motivated by innovation, resilience, and networking opportunities that drive business strategy. 
  3. Career Seekers, Recruiters, Academia 
    Students, educators, and hiring managers seeking cutting-edge training and access to the next generation of talent. 
  4. Under 40 (The New Guard) 
    Emerging professionals and rising leaders who value authenticity, innovation, and impact — prefer content that’s fast, visually dynamic, and social-first. 

 

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