M Book
Client: University of Maryland
Art Director: Hailey Hwa Shin
Designer: Jason Keisling
M Book
The M Book is a cherished tradition among first-year students that offers a wealth of information about university history, notable Terps, beloved traditions, and even the lyrics to the school’s fight song. As a designer, I contributed to the production of the M Book by creating engaging illustrations of famous Terps, detailed campus maps, and other visually appealing assets. I collaborated with other designers to develop a set of custom pins that complemented the book and enhanced its appeal. Through my work on the M Book, I collaborated with my team to ensure that this beloved tradition continued to be a valuable and memorable resource for generations of Terps to come.
UMD Publications
Client: University of Maryland
Art Director: Valerie Morgan
Designers: Jason Keisling, Matt Laumann, Lauren Biagini
http://terp.umd.edu
TERP, the University of Maryland’s award-winning magazine, is a triannual publication that reaches 135,000 households. As a key member of the creative team, I collaborated closely with the Art Director and writing team to conceptualize and execute artwork ideas that complemented each story. My contributions included producing illustrations and assisting the Art Director with page layout.
One of the highlights of my career was spending a day with our photographers, following an adorable pup as he trained to become a service dog. I designed the feature layout to resemble a diary from the pup’s perspective, bringing his journey to life in a playful and immersive way.
For this feature, I created hand-drawn illustrations to highlight the imbalance in free time between mothers and fathers.
One of my favorite parts of working on TERP was creating conceptual illustrations that brought stories to life in unique ways. For example, I illustrated a shy child hiding behind a parent to represent social anxiety and designed the shape of Maryland using hops for a story on UMD’s partnership with Flying Dog Brewery.
Below: (Left) A fidget spinner symbolizing the connection between kids and parents with ADHD. (Right) A megaphone attached to a breast pump, representing the discourse around pumping breast milk.
Once the magazine was published, I played a crucial role in ensuring the magazine’s visual impact was carried over to the digital realm by publishing the articles to terp.umd.edu using a content management system.
For TERP online, I enjoyed animating illustrations to give them more visual interest.
Client: University of Maryland
Art Director: Ryumi Sung
Designers: Jason Keisling
Smith Business Magazine is a biannual publication produced by the Robert H. Smith School of Business. In my role, I had the opportunity to contribute to the magazine’s visual impact by producing a range of illustrations, infographics, and cover designs for several issues. My aim was to create visually appealing and engaging designs that enhanced the magazine’s content and captured the attention of readers.
Client: University of Maryland
Art Director: Valerie Morgan
Designers: Jason Keisling, Matt Laumann, Lauren Biagini
During my time as Senior Graphic Designer at the University of Maryland, I shared the responsibility of creating daily feature illustrations, infographics, and animations for Maryland Today. This publication served as a daily source of information for the entire campus community, including parents and alumni, and a daily e-digest of top stories was sent out every morning at 6 a.m. It was a fulfilling role that allowed me to utilize my design skills to contribute to a vital aspect of campus life, while also sharing the brand’s stories in an engaging and visually compelling manner.
UMD Bus Shelters
Client: University of Maryland
Designer: Jason Keisling
As a designer for the University of Maryland, I worked on the Fearless Ideas campaign and I was responsible for creating bus graphics and bus shelter branding that effectively communicated the campaign’s message to the public. By incorporating key branding elements and messaging, I ensured that the graphics accurately reflected the campaign’s goals and values. In addition, I carefully considered the placement and sizing of the graphics to optimize their impact on both buses and bus shelters. Through my work on this project, I helped to elevate the Fearless Ideas campaign and increase its visibility throughout the University of Maryland community.
