Client: BLACKHAT Europe
Art Director: Jason Keisling
Designer: Jason Keisling
Copywriter: Anastacia Grenda

Black Hat (an Informa Festivals event) stands out for bringing credible, hands-on cybersecurity research and training together in one place, with a level of depth and professionalism not found at competing events. It sits between the underground hacker scene and the corporate security world… technical enough for experts, but polished and credible enough for enterprises. 

Objective:

Last chance conversion driver: In the final weeks of the campaign, motivate audiences to register for Black Hat Europe 2025. 

Target Audiences:  

  1. Security Practitioners
  2. Security Executives, Business Developers, and Venture Capitalists
  3. Career Seekers, Recruiters, Academia
  4. Under 40 (The New Guard) 
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