Is Mitt Romney running for the president of the United States or Aquafresh? The R does not respect the typeface at all and looks out of place, the hierarchy is weak (I see “OMNEY” first), and the word “Believe” is too close to the R (it looks like the letter B is leaving a toothpaste trail or something). The kerning is awful, especially between the “EY”. Also, it’s a bit ironic that Romney’s campaign logo features an American flag pointed downward at the ground. After viewing this logo, I’m more inclined to brush my teeth than I am to vote for Romney.