“I’m Thinking Arby’s…”

…should reconsider their new logo design. Arby’s recently updated their logo for the first time in almost four decades. A logo is a company’s identity and what helps a company distinguish itself from other brands. A logo should be memorable, distinctive, and appropriate to the company’s purpose and target audience. The new logo has several issues: …

“I’m Thinking Arby’s…” Read More »